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Monday, 28 April 2014


Today I sat down to book our forthcoming holiday flight tickets.

One surprising find with the low cost airline I was booking on, was the costs. Not high costs or low costs, but very precise costs.

Outward flight: £139.37p.

The same for the flight back. Now I’ve never had this from any airline I’ve used before. Even booking a reserved seat was precise.

Outward: £2.99

Inward : £3.00.

All I can think of is that a very zealous accountant had found out the cost per mile of the flight and divided up the cost by the number of seats on the aircraft.

Or maybe they are trying to fool us into thinking they care about the cost to poor downtrodden passengers.

What do you think?


  1. A percentage chargesomewhere, like vat?

  2. Yes, I'd agree. It maybe starts off as say £135.00 then taxes and fees get added.

  3. Bit more cynical.
    An accountant has worked out exactly the price of ticket. The marketing department has told the accountant the cut off price - the price that the market will stand. So if the actual cost price is £135 and the market price is £140 a figure within these two is a bonus. Charge £135 and you are missing out. Charge £140 and the assumption is that the price has been rounded up (would also apply if charging £135). Why not charge an absurd figure like £139.37?
    The natural assumption is that the price is exact!
    Profit increase of £4.37 per passenger, accountant gets a bonus, customer doesn’t realize he/she has been screwed (again) - everyone is happy.

    1. I would suggest you're right in that scenario.


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