Tory leader David Cameron has won a big-name celebrity endorsement with TV talent supremo Simon Cowell declaring the Tory leader was "the prime minister Britain needs at this time".
The multi-millionaire entrepreneur, writing in The Sun newspaper, said he believed Mr Cameron had the "substance and the stomach to navigate us through difficult times".
His public endorsement will come as a disappointment to Prime Minister Gordon Brown who has often talked about his fondness for Cowell shows such as The X Factor and Britain's Got Talent.
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