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Tuesday, 27 April 2010

Now I do like a bet. But......



I had to laugh when I read this.

Bookies opens sponsored confessional


Must be April 1st over again I thought. But no.

A firm of bookmakers today opened the world's first sponsored confessional box in a church.

Paddy Power has paid £10,000 to have its name on the box — now called a sin bin — in Our Lady and St Etheldreda Catholic church in Newmarket, Suffolk.

Jockey Frankie Dettori, who was married in the church, performed the opening ceremony.

The deal was arranged after the priest contacted the bookmakers. The firm's communications director, Paddy Power, said: “We hope people might pop in on their way to a race meeting here. Perhaps their prayers will help them pick a winner.”

At least they could have told me before I went to the races last saturday.

H/T to the London Evening Standard.