From another Fuckwit journalista who is trying to discuss sell the science of Climate change, comes this:
He's not interested in the Truth as He has seen the Light. (And a gravy train).
How has this happened? The furore last week over the accuracy of claims made in the government’s ACT ON CO2 ads masked more fundamental flaws in climate change communications. Successful advertising follows the simple principle of offering a more aspirational life. Yet those who seek to inspire low carbon behaviours have been selling hell, not heaven.
It's all about marketing. Bugger the science.
How has this happened? The furore last week over the accuracy of claims made in the government’s ACT ON CO2 ads masked more fundamental flaws in climate change communications. Successful advertising follows the simple principle of offering a more aspirational life. Yet those who seek to inspire low carbon behaviours have been selling hell, not heaven.
Well matey. I've reserved some of my piano wire for you.
P.S bring your own lampost. If JC can do it so can you.
If you really wish to slit your wrists the full story is
here.
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