As many commentators on this article stated, "This will just mean that many customers will ask for the cheapest, thus starting a price war and driving down the price."
I do not think this is a good idea, if all cigarettes came in identical packaging it wouldn't make me stop smoking. I also think that taking brand loyalty out of the equation will cause a price war between the tobacco companies. I would no longer go and ask for a specific brand but for the cheapest. This would cause the price of cigarettes to plummet and young people would by them because they are so cheap. Sorry ASH i think your shooting yourself in the foot here!Time for a fag.